Rachael Ruddick – The Designer

Established in 2009 Rachael Ruddick is the namesake label of luxury goods executive, Rachael Ruddick.

The brands design aesthetic is grounded in clean lines, geometric shapes and minimalism and as the company started by the beach in Sydney, there is a retro oceanside aesthetic and resort references which resonate from every collection, from the bold pops of color and texture, through to the product embellishment. Rachael Ruddick, an Australian native, originally from the island of Tasmania, worked with LVMH in business, prior to starting her eponymous accessories line.

At the time Ruddick identified a niche to create a brand sitting between high street and high fashion, with a core focus on oceanside references, leather workmanship and sourcing unique materials, including Stingray, Crocodile, Watersnake and buttersoft calfskin.

Brand designs marry an elevated styling from Ruddick’s career in luxury, with a relaxed waterside cool. Ruddick has always loved design and this focus is very evident in the color play in each collection palette.

Rachael Ruddick attributes her sense of chic minimalism to a life of travel. Driven by a quiet functionality in every product and designing around her own life, whether it’s a day-to-day runaround or that of a busy traveller.

It's this elegant tension that has seen the brands travel bags and totes become best sellers and the uniquely textured clutches, coveted by collectors and loyalists.

In her own lifestyle, Rachael has found luxury in simplicity and authenticity.

Rachael Ruddick